Is Your Website Ready for Japan’s Post-Pandemic Tourism?
How YOUR BRANDO Can Help You Attract Foreign Tourists
As Japan welcomes back foreign tourists, the travel industry is rebounding faster than expected. According to Tomotaka Hirabayashi, Partner at EY Strategy and Consulting, “We began to see inbound tourists return once the border control measures were eased in October 2022, but the influx of travelers has exploded after the new year—reminding us of the liveliness of tourism before the breakout of COVID-19.” Tourists from the US, Europe, and beyond are eager to visit Japan, drawn by its rich culture, history, and modern attractions. But as this recovery continues, businesses must ask themselves: Is your website ready for this global trend?
Many Japanese businesses still rely heavily on local platforms like Tabelog and HotPepper for visibility, which work well domestically but aren’t optimized for foreign tourists. International travelers often look for standalone websites to gauge the credibility of a business, and they expect easy-to-use, informative sites. Without a user-friendly website, many businesses could miss out on valuable opportunities to attract this growing wave of tourists.
The Importance of a Website That Speaks to Foreign Audiences
With tourism numbers climbing, especially from countries like the US and Europe, having a website that is accessible and appealing to foreign tourists is crucial. According to Hirabayashi, “Local feedback from US conferences note that ‘Japan is at the top of the bucket list and a destination that tourists want to visit sooner rather than later.’” Foreign visitors often struggle to find information in a language they understand and a format they’re familiar with. A website optimized for Western audiences not only enhances trust but also makes it easier for tourists to engage with your business.
YOUR BRANDO specializes in creating bilingual websites that cater to both Japanese and foreign customers. We understand the differences in web design expectations between Japanese and Western audiences, and we know how to bridge that gap. Whether it’s adjusting layout for usability or implementing SEO strategies to improve your visibility in search engines, our knowledge of Western design and SEO ensures that your business stands out in this competitive landscape.
Why YOUR BRANDO?
While Japan has made significant strides in the post-pandemic tourism recovery, local businesses need to keep up with international standards to fully capitalize on this surge. Tomotaka Hirabayashi highlights that while “Asian countries such as South Korea, Taiwan, and Hong Kong have been the primary contributors to Japan’s recovery, inbounds from Europe, Australia, and especially the US are recovering rapidly.” YOUR BRANDO’s extensive experience in Western web design and SEO makes it the perfect partner for businesses wanting to appeal to this growing international audience.
We don’t just translate your content—we recreate it in a way that resonates with global audiences. From clear navigation to responsive design, our websites are built with the user in mind. And our SEO expertise ensures that when tourists are searching for experiences in Japan, your business is easy to find.
The Future of Japan’s Tourism Industry
Japan is once again becoming a hotspot for global tourism, with its diverse offerings of traditional culture, scenic landscapes, and modern amenities. But to fully capitalize on this recovery, businesses need websites that are designed not just for locals but for a global audience. Hirabayashi notes that “establishing systems that can accommodate this recovering demand is a pressing issue for businesses.”
With YOUR BRANDO’s custom-built, bilingual websites, you can ensure that your business is ready to welcome foreign tourists—whether they’re browsing from across the world or planning their next trip after they arrive. Contact us today to learn how we can help you create a website that connects with tourists and drives more international business.
Article reference:
